This particular post has been nagging at me for a while.
So with most of my thoughts fairly solidified, here it goes. 🙂
There is so much talk about free this, free that, and people saying, information should be free, and all such things.
Now, this might be controversial, but from personal experience, and research on the psychology behind it, I have come to believe and understand that we need to pay for things (including information), to succeed.
The thing is this, our hard drives are littered with – free guides, free videos, free this and free that
My question is, how much of that have you USED? In my case, until recently, NO MUCH at all.
Then on further thought and research, I came to understand that when we don’t pay money for something, and/or don’t have an acute need for answers in some area, our attention is not focussed on the items we have got for free.
Now, these free items may include books in the public domain, info products that are given away for free and so on etc.
But, when we actually pay money for it, we tend to pay attention to it.
This attention also seems to be proportionate to the amount of money we pay.
A book bought on Kindle for $0.99 tends to get less attention than a physical book that we have spent $20 on.
Now if it is a rarer book, and you put in some effort to find it and paid a higher price for it – say $100 – there is a tendency for us to give it more value and attention (although the content might be exactly the same).
Now why is this?
This is because we on a subconscious level think that ‘Nothing really worthwhile is free’.
Although this can be true, I’m finding that it is not always true.
So how do we use this knowledge to ‘give value’ to information that we may have obtained for free?
Well, look at it this way, in a very broad sense, it’s not really free.
Say your hourly worth is $100, and you’d spent 30 minutes looking for something, you have quite literally spent $50 on it already, before you have even started using it.
Looking at it from another perspective, we can also use this measure to decide if we need to buy yet another book that will sit on the bookshelf, a program or product that will just sit on your hard drive, because to dedicate time and attention to it means, that you need to make sure it’s worth it.
I spent a large part of the last 2 years making this mistake.
I’d buy product after product, book after book, for cheap, but not really consume it, but when I put a sizeable investment into it, I actually started to use it.
Also, I’ve stopped buying books and products that do not contribute to what I’m working on right now.
This is a biggie, and once you can change your mindset from ‘Just in Case’ learning to ‘Just in Time’ learning, you will start to focus, be less distracted and start making headway into any goal. And when you pay, and pay a bigger price, for the information, there is better chance that you will pay attention to it and take action on it.
The big information marketing experts understand this, which is why they price their products high.
Yes, they have books on the same content as their higher end programs, but they know that the people who really value their time and want to pay attention to a particular thing, will pay to get the higher end program, and therefore get the intimate details of getting the results they desire.
This is why, investing into books and information products is worth it.
We could spend hours and hours, scouring the internet for information and then try to put it all together and try it out by ourselves (just to save a few dollars), but in the end, if you calculate the time you have spent (even before using the information) and the value of that time, I can guarantee you that you would spend a lot more time (and money) on the ‘free’ information, than buying a book or info product.
Just look at it this way
If you spent 2 hours looking for some information (and some searching can take a LOT longer) you have spent $200 even before you have organised that information (which again takes time) and tested that information (which can take a LONG time), think of all the money that has been wasted. Even at a conservative estimate of 6 hours for the total process, that’s $600 worth of your time.
This is why getting a book or info product, even if it is expensive, saves you time and trouble, and helps you succeed faster.
In life, to succeed in anything, we need to pay the price in advance.
Buying a book means you pay for it in advance, before you get the knowledge and expertise of the expert. And so in success with anything.
We tangibly or intangibly have to pay for it in advance.
You want to lose weight?
Then invest in a few diet and nutrition books, get a gym membership and make a time commitment in your weekly schedule to get there, and get someone to be accountable to – pay for a personal trainer if you can (at least initially till you get yourself going).
You want to build a business?
Then invest in books and programs about business in general, and the particular market that you are going to serve. If you can get a coach or a mentor (although it can be financially expensive), go get one.
In life, everything worth having and achieving, needs to be paid in advance.
We are plagued with the something for nothing mentality that is taking us off course, running after the next shiny object and the next diet pill and next easy solution, and the next bit of free information.
The other thing to take away from this is, don’t be afraid to charge for information that will help transform lives.
Create products and services, and charge a good price for them, what the market that you are going after will bear, but also based on the value you deliver with it. This way you are helping increase the chances of success for your clients too.
Ah, one other thing, if you are an online marketer and are chasing after ‘free’ traffic, remember your time is not ‘free’ you only have a limited amount of time. Create an offer, send paid traffic to it to test and validate if the market wants it, and then deliver the product or service that will help people get the promised result. I say this because I spent close to 2 years on trying for ‘free’ traffic to my affiliate sites, with not a whole lot to show for.
The only thing in life that I think we can never pay the price or buy, is salvation (from sin), as the price has already been paid (by Christ), but I think that is also the reason that it is the hardest to accept. Doing good works, or being a good person doesn’t buy it, it is granted by Grace, through Christ who has done the work, and paid the price. The only thing we can do in this case is accept that fact and thank God for it. 🙂 (This last bit is especially for my dear Christian friends who can mistake the meaning of what I’ve written above it)
So hope that has helped you.
Spend very little time scouring for free information, or for that matter ‘free’ anything
Invest your time and effort wisely, into things that you need ‘in time’ rather that ‘in case’.
Take action on the information and implement it all, before trying to tweak things or combine ideas from different sources.
If and when you can afford it, pay for the higher end versions and seminars etc, and go straight to the top.
If you are in the online information marketing business, the highest value activities are – creating offers that convert (not the product itself), creating campaigns with paid traffic that bring in targeted prospective clients, and building an email list.
Thanks for taking time to read this.
Do let me know with a comment below if you found this useful, and if there is anything that needs further clarification.
Have a great day. 🙂